Collaborating to activate the flagship brands
"Great process! Great results! We loved the Boiling Point™ approach. Your brainstorming workshop created a strong sense of commitment. It generated the free flowing of ideas and very powerful thinking. The final results exceeded our expectations.”
Bill Wyman, Senior Marketing Manager, Pepsi-Cola
Christopher Cook, Senior Marketing Manager, Pepsi-Cola
We were engaged to help the Pepsi-Cola national marketing team and their agency partners work together. The goal was to develop a full year of powerful and comprehensive activation plans around all of their flagship brands.