Fueling innovation to keep the home warm & cozy

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North American Power

"The discipline and creative coaching that Jerry Shrair provided allowed our own people, who know most about our business, to develop the solutions that we needed. Highly recommended."       

Greg Brietbart, Chief Marketing Officer, North American Power

"Our work together helped shape the future of our organization. I highly recommend Jerry Shrair to any team looking to uncover breakthrough ideas and develop a culture of creative problem solving."  

Joel Berntsen, Director of Marketing, North American Power 

To help North American Power tackle one of the industry's tough challenges, we guided their team through a mission and brand development journey resulting in accelerated sales and the successful sale of the company.


The core challenge for North American Power was to create a truly new brand in the confusing and crowded retail energy marketplace. Inventive Problem Solving was chosen, over a number of traditional branding and advertising agencies, to help the company develop & activate a powerful new brand that consumers would perceive as believable, compelling and differentiated.


Recognized by Forbes as one of America's most promising companies, their core brand promise is to help consumers combine low, competitive rates on electricity and natural gas with practical and sensible ways to control energy use. This is based on a customer's individual home and their personal habits.


North American Power has become one of the fastest growing retail energy companies in The United States. Recently acquired by Calpine.