Delivering news to U.S. policy makers

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Branding Innovation

Atlantic Media

"Jerry Shrair's leadership of our brand development process was truly instrumental in making this important new addition to the Government Executive portfolio an immediate success."

Tim Hartman, CEO, Government Executive Media Group

Government Executive Media Group, the public sector division of Atlantic Media, wanted to create a web site dedicated to providing news, analysis, and bold ideas to national security leaders and influential members of the national security community.

We led their brand development team in the creation of Defense One which delivers news, breaking analysis and ideas on the topics and trends that are defining the future of U.S. defense and national security. The site gained 60M subscribers in the first month and currently gives national security professionals, stakeholders and citizens what they need to know, from senior leaders in Washington to commanders abroad and next-generation thinkers far from the political scrum.