Creating appetizing new restaurant concepts

Yum Brand Case study pic.png

Food Service Innovation

Yum Brands

"What energy, what focus! The results were both productive and creative. The Boiling Point™ process steered our brainstorming to ideas that were on-strategy and were tested and launched as key initiatives."

Cindy Hearn, VP Brand Communications

Gretchen Hoffman, VP Menu Development

We were engaged to lead a group of 40 senior executives and key agency team members in the development of a variety of new dinner day-part restaurant concepts. These concepts were brought to focus groups the following week and resulted in the successful development and launch of three new initiatives.