Keeping the teams on target to generate powerful solutions

AT&T Case study pic.png

Communication Innovation

AT&T

"Thanks for the truly wonderful workshops and programs. By all measures they were a smashing success. Your Boiling Point™ process did a superb job of keeping us on target and stimulating some terrific thinking from the teams."

Jim Speros,
VP Marketing Communications, AT&T

Led the senior marketing team in the creation of a single company-wide positioning statement. 

Led a series of 30 ideation sessions with consumers, business people, and employees across the country to develop the company's strategic Customer Value Proposition. 

Led the senior marketing communications team and the heads of the company's agencies in a day-long workshop in building top-line revenue growth initiatives.