Meet Jerry Shrair

  Jerry Shrair    Founder & CEO    Inventive Problem Solving

Jerry Shrair

Founder & CEO

Inventive Problem Solving

Jerry finds it thrilling that a few simple scribbles on an easel pad can change the course of business affairs.

One of his core beliefs is that the very best solutions to a problem can often be found right within arm's reach -- "the adjacent possible".

A singular point of pride has been the development and successful evolution of the Boiling Pointâ„¢ teamwork methodology.

Jerry's sustaining inspiration comes from watching this methodology transform diverse business teams into successful inventive problem-solving engines.

Jerry began his career as part of the BBDO/New York account team that managed the flagship Pepsi-Cola business. He was invited to join Pepsi-Cola's HQ Leadership Team where they created a new role for him as their first head of creative brand development.

During his tenure at Pepsi, one of his core responsibilities was leading team collaboration toward the successful development of multiple national and international branding initiatives and marketing campaigns across all of their flagship products. The first seeds of the Boiling Pointâ„¢ process were sown in that role.

Prior to founding Inventive Problem Solving and developing the Boiling Pointâ„¢method, he served as a Managing Director at Marketing Corporation of America where he was a leader in their branding & marketing practice.

An accomplished musician and aspiring cook, Jerry resides in Weston, Connecticut with his wife, artist and arts educator Hazel Usher. They have two grown daughters (who are turning out to be quite remarkable.



"Jerry creates contagious optimism--he turned a group from focusing on the failures of the past to the promises of the future".

David Kenny, General Manager, IBM Watson, IBM

 Jerry Shrair conducting an onsite workshop in New York City

Jerry Shrair conducting an onsite workshop in New York City

Inventive Problem Solving is located in Weston, CT, just outside of New York City. You or your colleagues are welcome to contact me via email; my email address is

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Photo of Jerry Shrair: Hazel Usher