Jerry Shrair Founder & CEO Inventive Problem Solving

Jerry Shrair

Founder & CEO

Inventive Problem Solving

 

Meet Jerry Shrair

Jerry Shrair is recognized across industries and around the globe as an expert brand development guide and world-class strategic thinker.

When you hire Inventive Problem Solving you are engaging Jerry Shrair along with his intensely focused, high-energy support team who passionately believe that a diverse group of business professionals can be successfully transformed into a hard-charging brand development engine.

Mr. Shrair began his career as part of the BBDO/New York account team that managed the flagship Pepsi-Cola business. He was invited to join Pepsi-Cola's HQ Leadership Team where they created a new role for him as their first head of creative brand development.

During his tenure at Pepsi he was responsible for leading the successful development of multiple national and international branding initiatives and marketing campaigns across all of their flagship products. 

Prior to founding Inventive Problem Solving, Jerry served as a Managing Director at Marketing Corporation of America where he led the branding and marketing practice for many of their Fortune 50 clients.

"Jerry creates contagious optimism--he turned a group from focusing on the failures of the past to the promises of the future". 
David Kenny, General Manager, IBM Watson, IBM
Jerry Shrair conducts a "Brand Development Road Map" Workshop at The Energy Marketing Conference in New York City on September 19th, 2017 Photo Credit: David Arky

Jerry Shrair conducts a "Brand Development Road Map" Workshop at The Energy Marketing Conference in New York City on September 19th, 2017

Photo Credit: David Arky

 

Inventive Problem Solving is located in Weston, CT, just outside of New York City. You or your colleagues are welcome to contact me via email; my email address is jerry@inventiveps.com

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Photo of Jerry Shrair: Hazel Usher