A diverse team creates a championship program

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Consumer Package Goods Innovation

Frito-Lay

"We chose Inventive Problem Solving to help Frito-Lay develop a range of innovative ideas for our Tostitos Fiesta Bowl College Football Championship program. Jerry's dynamic leadership and the high-energy Boiling Point™ process took a diverse group of marketing, television, and college sports professionals and for two days turned us into a hard-charging concept-generation team. It was a success in every way."

Steve Quinn,
VP Marketing, Frito-Lay

We were engaged to lead a team of 35 marketing, sales, and agency team members in the development of their Fiesta Bowl initiative--Frito-Lay's single largest marketing program of the year.